Liquid Keratin was founded in 2008 when two entrepreneurs set off on a mission to find a better alternative to control un-manageable hair than the popular, yet expensive, toxic, and dangerous treatments being offered by salons. From this idea, Liquid Keratin was born as the first and only simple and safe keratin home treatment offering damage free and superior results to anything currently offered in the market.

Liquid Keratin’s 30 Day Treatment is a patented, revolutionary, formaldehyde free, safe, easy to use, at home keratin hair treatment that tames unwanted frizz, loosens curl, smoothes and softens hair texture, adds shine, and keeps hair manageable and healthy for as long as 30 days with just one application.

Having revolutionized the home treatment category, Liquid Keratin then set its sights on the professional salon market with the launch of its Liquid Keratin Professional Restorative Smoothing Treatment in late 2011. This exclusive keratin system is formulated to promote the smoothing and semi-permanent relaxing of a range of hair types while repairing damage caused by other chemical processes. It was the first truly formaldehyde free Keratin treatment to hit the market. Liquid Keratin Professional is also free of all donors/releasers of formaldehyde, aldehydes, thio, sodium hydroxide urea, and guanidine.

Always on the hunt for new and better technology, Liquid Keratin is excited to have launched a new and improved home treatment with its 60 Day Straighter, Smoother, Stronger, and Longer Treatment. This new treatment provides even better and longer lasting results while being formaldehyde and aldehyde free. The new and improved Liquid Keratin at home treatment is the first retail treatment with the ability to offer salon quality results lasting 60 days and beyond.

While Liquid Keratin has developed the most advanced, revolutionary at-home and salon keratin treatments, the company also offers a range of ancillaries including the hugely popular Keratin Infusing Healthy Hair De-Frizz Shampoo and  Deep De-Frizz Conditioner which improve and enhance the results of the Liquid Keratin treatments as well as those of other popular salon keratin treatments.

Liquid Keratin continues to aggressively research and  develop new products to provide options for all hair types as the company continues to revolutionize the hair care industry.